Thursday, February 16, 2012

Retrospect / VC Technology: Typography, Text and Form - Final Font Design: Vintage Tea






I ended up calling the final font 'vintage tea'. While I'm quite pleased with the end result (particularly seeing it on print as opposed to screen) being the critical and perfectionist that I am, I'm finding that there are still balance and weight issues here and there. Perhaps some time in the future I'll dig the font out again and refine it further :)



Retrospect / VC Technology: Typography, Text and Form - Font Design

Brief for this project was pretty straight forward: choose an inspiration and design a font derived from the inspiration. Font designing was one of the more successful projects of my first year. Now successful is italised because if we're looking at the marks - it was not-so-pretty with all the red marks splottered over Review and inconsistent marks tabbed over the criteria which ranged from absolute Pass to HD. The lower end of marks however were related to the annotation/font analysis side of the project.

Marks aside I was given pretty good commentary and positive feedback mentioning that I was visually talented the only set back was that I needed to be more "verbal" and more refined in my time management. Even though the verbal side of things scares me just a little... I probably can't run away from it (written and spoken) - I mean it's always a given requirement in ANY career - even if it's "visual communication". Despite the discomfort, I've somehow managed to tackle all the verbal tasks that's ever required of me, but it will always be difficult thing for me - battling between calibrating and translating the internal and external via "language" (see? like there... did that make sense to you? it made sense in my head but I have no idea if does here in writing). While language is a strange and beautiful thing (you could say it's like an art form and process of design itself in it's limitations and possibilities), IT IS actually a difficult thing... to communicate what you have to without an excess or starve of words (and in the correct structure + grammar). I guess like everything else on this earth, practice is crucial and we just need to keep practicing to get better at it. Same goes for time management skills - but thankfully compared to my first year at uni I have improved ... perhaps owing to the fact that I have International Studies subjects to balance it out, lessen the load slightly and free up some right brain capacity... ahh but yes... it probably has also exercised more left brain activity - let's not neglect the left brain in creative activity... it's all about the balance. I am still no master at time management but I have learnt that it's not about "finishing" before the deadline but rather, how we use the full potential of our time because let's face it... no matter how hard we try to "finish" there's always a little (or maybe big...) something that can be improved on.

Enough rambling... here's the process:

1. Inspiration: Vintage/Classic Tableware

2. Observation: Analysed the shape and form of a mug I had with a focus on the handle

3. Play: looking at the shape and form of the handle and lip of the mug I began to play around with letterforms

4. Experimentation/Visual Brainstorming


5. Hand Rendering/Refinement






6. Computer Rendering


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